Facebook advertising tips
Facebook ad placement conversion rate skills to help you increase conversion rate and engagement.
1. Pay a small salary every 4–7 days
As the name suggests, “small salary” means Facebook advertising budget, and spending “small salary” means increasing Facebook advertising budget.
To use this strategy, you must first ensure that the Facebook ad campaign is profitable. When the advertising effect is very good, you can increase your budget by 10%-20% every 4–7 days.
2. Increase the best FB audience spending
If the size of your target audience reaches 1 million, then a small part of the target audience may generate more profits than other audiences combined.
The second strategy for advertising scale is to find the most profitable customer base and spend more advertising budget on them.
At this time, the Facebook advertising segmentation function can help you.
To find this data, open the Facebook Ads Manager and look for the “Segment” button in the upper right corner above the data table.
When you click this button, you will see four types of segments to choose from:
By time
By delivery
Through action
Through dynamic creative assets (only applicable to Facebook’s latest dynamic creative advertising products, which will automatically create ad variants)
Of course, for each segment, you may not see the same results. If you analyze the data carefully, you may find some surprising things. After all, sometimes the answers given by the data are very different from what you think. Big discrepancy.
3. Scale horizontally to expand FB ads
Horizontal zoom is one of the most widely used methods of expanding Facebook campaigns.
Select high-profit advertisements, create new advertisement sets and reuse the same advertisements, and choose different targets in each new advertisement set.
To implement this strategy, you can try a simple two-step process.
First, create a campaign to test different ad copy and creative combinations.
4. Automatically allocate FB advertising expenditure and CBO
Facebook began to require all CBO-compatible advertisers to switch to using CBO when using multiple ad groups.
CBO is the abbreviation of Campaign Budget Optimization, that is, campaign budget optimization, which is used to optimize the allocation of campaign budget among ad groups.
Facebook will evaluate each achievement opportunity one by one and optimize your campaign budget in real time. Let you get the best results, and the cost spent in line with your bidding strategy.
What are the benefits of using CBO?
Create higher marketing value
Save management time
Simplify campaign management
Remove duplicate audiences
Avoid restarting the machine learning phase
Spend budget efficiently for all audiences
Through CBO, Facebook hopes to help advertisers who have not allocated advertising spending so that they can get better results from the platform more effectively.
5. Use FB automatic rules to reduce risks
Copying a profitable ad set is a quick but risky way to expand your campaign. It’s not useful every time, but when it works, it’s very fast.
If one of your ads costs $50 per day, then you can copy it and set a higher budget (for example, $100 or $150 per day). Therefore, in just one or two days, your advertising spending and results may double.
6. Pay attention to the advertising cost benchmark and calculate advertising CPC and CPM at all times
The advertising cost benchmark is the standard of the advertising industry. We can evaluate the effectiveness of our own advertising based on the general level. Advertising cost benchmark indicators generally include CPC, CPM, CTR and CPA. The following is the advertising cost benchmark queried by the Facebook ads cost tool ADCostly, we can quickly refer to it.
In addition, you may also need some advertising indicator calculators to quickly return to your advertising situation. Two Google plug-ins are recommended as follows:
Facebook advertising tips Q&A
1. Sometimes targeting interested audiences is good for recycling. Why does targeting LLA sometimes have no effect?
It is recommended to try different similar audiences, such as targeting LLA based on purchase/IC, you can set 1%, 1–3%, 3–5%, 5–10% (you can filter 1% LLA on 5% LLA as seed Audience); or upload the IDFA and other relevant data of the existing audience to CA to create a similar audience.
2. Why is there a situation where the Relevant Score is high, but the advertisement does not run well?
In the early stage of launch, FB will predict the future trend of advertisements based on the advertising interaction data (Relevant Score, Comment, Share, etc.), and estimate the amount of high-quality advertisements based on the data. Relevant Score is an output indicator and does not affect bidding.
3. How to set the audience for Facebook Ad set?
First, avoid overlapping audiences. For example, multiple ad groups need to be set for the same audience. It is recommended not to exceed three. If there are more than 3, the ad group may not move.
4. It is found that a material runs well, can it be copied to the same ad group and run?
(1) For the same set of audiences, try not to copy the material to get the budget. You can try to increase the budget gradually, each time the budget does not exceed 10%-30% of the previous budget (At this time, Pacing is changed, and it is recommended to wait 24 hours for observation Data, the behavior of adding budget is operated at 0 o’clock in the account time zone.
(2) Your own ads will compete with each other, and you will find that the old material that runs out is still relatively large.
5. Why does the unit price increase when the budget is increased when advertising?
FB targets different values to the advertising audience. At the beginning, the launch will acquire low-priced users at a low price, but if more users are needed, the price will become more and more expensive. The unit price of a user is determined by many factors. The unit price of users who are unlikely to convert may be higher, or some users may be bidding by other advertisers, so the cost is also high.
FB bidding adopts the VCG auction model.
“CPM Paid = Next Highest Slot Bid * (Your eCPM — Following Slot eCPM) + Following Slot Bid * (Following Slot eCPM — Subsequent Slot eCPM)”
6. Is it possible to advertise for FB team members?
Not temporarily. However, FB opened pixel tracking to some FB group administrators on August 22, and FB group ads may be opened in the future.
7. Will the advertisement data under the same ad group accumulate?
Will accumulate, the ad group determines the audience’s Pacing, and the learning results of Pacing will be accumulated in the same ad group. The pace of Pacing is right. We can get Max Click and Max Coversion while spending the daily budget.
Several ad groups have passed the review and completed the learning. Why is there a situation where the budget will not be spent and not shown? Even if the ad group is copied.
(1) The bidding is not competitive
(2) If there is still no display after 48 hours, contact FB official
